Conduct market research, CMA’s, and when appropriate, focus groups, to determine and validate the product offering, proposed amenities, and price points.
Product Mix & Pricing Strategy
Determine unit mix and develop a pricing strategy to achieve desired price points and sales velocity.
Architectural & Floor Plan Critique
Provide critique on every aspect of product development including architectural drawings, interior merchandising, floor plan design, common areas, and amenity programming.
Encourage a “Spirit of Place” in the design of the community by developing creative amenities that speak to the market demographic.
Interior Finish Selections
Consult with the project interior designer to create distinct finish-out options for each product offering.
BRANDING & MARKETING COLLATERAL
Develop a community identity that embodys the property's specific offering and speaks to the intended market, employed through collateral, website, and advertisement design.
Sales Center Design
Create a state-of-the-art marketing center for the project to conduct an exclusive on-site sales program.
Teaser marketing materials consist of affordable and direct advertising media to generate a prospect database and interest list.
On-Site Sales Program
Provide and train on-site sales agents to staff the marketing center. As dedicated on-site sales specialists, BMG staff is experienced in advanced sales programs.
Sales Reporting Systems
Utilize a comprehensive project reporting system to monitor traffic, ad sources, buyer profiles, contracts, sales, and prospecting data.
Public Relations & Event Marketing
Identify public relations firm to generate press for the project in newspapers, magazines, radio, social media, and TV.
Create a co-broker program that creates allies with the local brokerage community and turns them into a secondary sales force.
Model Home Design
Collaborate with project interior designer to select all furnishings, accessories, and styling of the model homes that enhance the project brand.
Recommend and work with project lawyer in drafting purchase and sale agreements, condominium information statement, mapping, projected budget, rules and regulations, and by-laws.
Negotiate and manage all sales contracts, condominium documents, and associated addenda.
Work with title company, mortgage lender, appraiser, underwriter, inspector, punch-list coordinator, and condominium management company to coordinate all details related to closings and buyer move-ins.